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Health Care Marketing Plans, Communications and Market Research
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
SHSMD Credential Programs for Health Care Professionals
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
SHSMD’s Online Certificate Series: Social Media Strategies in Health Care
Join this course to learn best practices and new trends in social media influencing, governance, and paid social media opportunities.
State Hospital Association Cyber Workshops
AHA is partnering with State Hospital’s Association to host interactive workshops so health care can learn how to protect patient and staff safety and how to defend against these threats.
SHSMD Credentials - Strategic Planning in Health Care
SHSMD Strategic Planning in Health Care online program includes three courses focused on the Strategic Planning Process and Content, Successful Plan Execution, and a variety of elective topics. The credential holder has met a set of established criteria identified in the course learning objectives stated below as well as additional criteria.
Digital Communications in Health Care: What You Should Know
Courses
SHSMD has a gold mine of 22 session recordings (slides synched with audio recording) from the 2016 and 2017 SHSMD Connections Annual Conference, all on best practices, innovative ideas, and how to prepare for “what’s next” when it comes to digital communications in health care