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SHSMD Member Meet-Up: Continue the Conversation - Vaccine Hesitancy
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to help collectively identify the most pressing issues you are facing, and the most exciting projects you’re involved in.
CEO Cheat Sheet
Hospital & Health System C-Suite Communication Cheat Sheet: Know what’s important to them and the language they speak
5 Hacks that Increase Hospital C-Suite Engagement
5 hacks to help health care solutions providers understand how to cut through the noise and engage health care decision makers in a meaningful way.
Grow Up! How to Increase the Maturity of Your Content Strategy and Prove ROI
Does your content strategy remind you of your teenage years—awkward, confused and running a mile a minute?
Marcom Budgets “By the Numbers”: Key Findings from 2022 SHSMD Benchmarking
Defending and justifying health care marketing and communication budgets and staff seems like a part of everyday life.
The New Playbook: Creating Measurable ROI through Sponsorships
As the cost of partnering with sports increases, health care systems are being challenged to maximize measurable ROI.
White House Releases FY 2024 Budget Request
President Biden today submitted to Congress his budget for fiscal year (FY) 2024.
Health System Leaders Share Their Digital Transformation Success
This webinar will feature a variety of health system leaders as they share their digital health success stories. These digital health change agents will share different use cases and their tried and proven strategies for identifying and selecting suitable digital health investments to improve the end-to-end patient experience significantly and concurrently optimize health care operations.
Exploring the Connective Tissue Behind Carbon Health’s Recent Upswing
Carbon Health has pivoted to concentrate on primary and urgent care. Its recent partnership with CVS Health involves a pilot program to use Carbon Health’s primary and urgent care clinic model in some of the drugstore chain’s outlets.