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How to acquire more than 2,000 primary care patients in one year
Magazine & Journal Articles
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine providers. Read more about their recruitment campaign in this article.
Transforming Health Care Marketing Resources into a Business Intelligence Engine
Presentation Resource
Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.
Laying the Foundation for Marketing Automation in Healthcare
Magazine & Journal Articles
It's no secret—when it comes to marketing automation, healthcare is behind the times.
Health Care Marketing Plans, Communications and Market Research
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Patient Pathways: Using Digital Media to Hyperfocus on the Right Patients in Real Time
Presentation Resource
Designing a Dynamic Digital Communication Hub for a Changing Health Care Market
Presentation Resource
Predictive Marketing: Mapping the Future
Presentation Resource
In this session, attendees will see how we did just that for South Nassau Communities Hospital, a not-for-profit hospital on Long Island. They will gain first-hand insights on merging big data with hospital data and client-specific research to predict market trends, increase market share and provide patient value.