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Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals
Personalize Marketing and Patient Engagement Like World Leading Retailers
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers
Building Trust: How Johns Hopkins Medicine Achieved the #1 Spot in Monigle's National Ranking
In this webinar, hear the not-so-top-secret strategies of how Johns Hopkins Medicine, the #1 ranked brand in the study, is building consumer trust and leading the way in humanizing brand experiences.
Why General Catalyst Is Doubling Down on Health Care Investments
Roughly a year after General Catalyst closed its first $600 million health care fund, the firm last month launched its $670 million Health Assurance Fund II, focusing on health system partnerships. Meanwhile, General Catalyst continues to build its bench of investors, expert advisers and health system partners.
New AHA Stress Meter (TM) hub compiles vetted resources for managing stress
AHA today launched the Stress Meter (TM), a hub of curated, vetted resources featuring stress-relief information and techniques. Though not a diagnostic tool, the Stress Meter functions as a way for users to take a moment and evaluate their current stress level — mild, moderate or severe — and then access publicly available resources for understanding appropriate next steps.
SHSMD Credentials - Strategic Planning in Health Care
SHSMD Strategic Planning in Health Care online program includes three courses focused on the Strategic Planning Process and Content, Successful Plan Execution, and a variety of elective topics. The credential holder has met a set of established criteria identified in the course learning objectives stated below as well as additional criteria.
Personalize Marketing and Patient Engagement Like World Leading Retailers
In this SHSMD Education sponsored webinar, learn how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.
Forget About the Metaverse: Patient Experience IRL is the Immediate Opportunity for Health Care
While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.
The Future of Virtual Care: Solving Provider Frustrations and Patient Expectations
This webinar, based on original research conducted by Optum, will discuss past, current and predicted use of telehealth.
Forget About the Metaverse: Patient Experience IRL is the Immediate Opportunity for Health Care
While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.