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AHA Associate Podcast Series | Verizon

In this episode, Kathleen Wessel, VP of Business Management and Operations at the AHA, speaks with Gary Lynch, Global Practice Leader of Healthcare Innovation and Strategy, and Robin Goldsmith, Global Lead of Healthcare Innovation and Strategy for Verizon Business Group. Many health care systems aspire to adopt tech solutions to improve patient experiences and operational efficiencies, but they are often unsure where or how to start. Join them as they discuss how hospitals and health care systems can confidently tackle the somewhat daunting task of establishing a connected network.

Attendee and Partner Digital Toolkit

AHE Conference Digital Marketing Toolkit, with conference background information, promotional graphics and SM messages templates.
Public

AHA House Statement on “Fiscal Year 2025 Department of Health and Human Services Budget”

AHA shares concerns about the President’s Fiscal Year (FY) 2025 Health and Human Services’ (HHS) budget proposals that would unfairly penalize hospitals and not improve cybersecurity of the entire health care sector.

Building the Physician's Practice in a Digital World

Presentation Resource
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.

Not My Hospital — How to Win at Rebranding Against Resistance

Presentation Resource
Learn how two different organizations "SCL Health System and The University of Vermont Health Network " innovatively addressed rebranding challenges, and how each one emerged as a strong, dynamic, and successful brand.

Not Just Another Ribbon Cutting: Turning Opening Events into Strategic Messaging

Presentation Resource
When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was tasked with turning four opening events on two campuses into something more powerful than just another ribbon cutting. The resulting plan used each event as a tent pole to elevate the hospital’s brand, showcase services, spotlight providers and highlight community commitment.

No CRM? Here's How to Prove Marketing Impact

Presentation Resource
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without CRM software.