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Teaching Social: Why Understanding Social Media's Usage and Impact Is Important for Every Employee
Presentation Resource
This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.
Trust, Transparency, and Choice: Helping Future Health Care Consumers Through Digital Engagement
Presentation Resource
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.
Facebook Live: Opportunities for Health Care Marketing Beyond Point and Shoot
Presentation Resource
The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live streaming health seminars, to getting on-the-ground reactions of medical students on match day, to one-on-ones with doctors talking about unique medical issues, the possibilities for health care marketing are endless.
Creating a Hospitality-Influenced Reputation Management Strategy in Health Care
Presentation Resource
What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience — and attracting more patients — with online reputation management playing a vital role.
Marketing Metrics That Matter: How Lehigh Valley Health Network Demonstrates Marketing's Revenue Contribution
Presentation Resource
Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversion rates, marketing's impact on payor mix, marketing ROI, and revenue contribution.
What Google and Amazon Are Teaching Health Care Marketers About Website Redesigns
Presentation Resource
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
What Physicians Are Really Reading and How to Get on the Short List
Presentation Resource
Learn how to capture the attention of a very busy physician audience with Rose Herring from Atrium Health, formerly Carolinas Health Care System, and Dr. Nate Gross, the Co-Founder of Doximity.
The Evolving Digital Team: Why Hiring a Digital Knowledge Manager Is a Winning Strategy
Presentation Resource
This session will explore the transformation of the health care industry and the resulting needs and roles required to succeed.
David vs. Goliath: How Rural Hospitals Can Thrive in Competitive Markets
Presentation Resource
This session will explore creative ways to capitalize on internal and external resources to support brand position and implement outreach opportunities at little to no cost. You will also learn how organizations can build market share with community engagement, positioning your service lines and smarter advertising.
Driving Service Line Reputation and Volumes Through Sports Marketing Partnerships
Presentation Resource
Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.