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Using Data to Drive Behaviors and Make Effective Decisions
Presentation Resource
In this session, Robin Schell, APR, Senior Counsel & Partner, Fellow PRSA of Jackson Jackson & Wagner and Gail Winslow, APR, Associate Director, Strategic Growth, of UMass Medical Center will introduce the concept of using triggering events to drive internal and external behaviors, and discuss how UMass Medical Center uses data to motivate and support behaviors, make effective business decisions and measure success. Using the example of implementing Salesforce by UMass Medical School, participants will see how theory and application come together in a CRM system.
Changing the Approach to Cancer Treatment Decisions: An Interactive Tool Delivers a Patient-Chosen Plan
Presentation Resource
After a diagnosis of breast cancer, individuals are faced with several life-changing decisions about how to navigate treatment decisions, which are best made by an engaged and well-informed patient. Using proprietary software designed to collect patient inputs via a mobile device and marry those inputs with tiered decision-making algorithms, the Mayo Clinic breast cancer decision-support tool is changing the way breast cancer patients — and their providers — approach treatment.
You Are What You Post
Magazine & Journal Articles
The marketing team at Henry Ford Health System is using digital content — from social media messaging to blog posts — to engage with consumers and drive online traffic. When consumers visit your Facebook page or website, is what they see and read representative of the experience they have in your hospital or clinic?
What You Need to Know About Digital Advertising in Healthcare
Magazine & Journal Articles
A veteran media strategist shares insights on how to use a mix of digital tactics to raise awareness and yield results. Digital advertising — in the form of mobile marketing, search engine marketing, social media marketing, and more — is an inexpensive as well as effective way of marketing when compared to traditional methods.
The Future of Skill Building
Magazine & Journal Articles
We are in a renaissance. The rate of change in the healthcare marketplace is moving at an accelerated pace. There are more opportunities than ever before for healthcare strategists, but there are greater challenges to refine and build upon their skillsets in preparation for an unknown future. Read about the skills and attributes necessary to succeed in a rapidly evolving healthcare environment.
Laying the Foundation for Marketing Automation in Healthcare
Magazine & Journal Articles
It's no secret—when it comes to marketing automation, healthcare is behind the times.
Knowing and Keeping Patients: Going Beyond Patient Satisfaction Surveys
Magazine & Journal Articles
Patients' personal investment in healthcare is higher now than ever before, and so are their expectations. In this consumerist environment, quality of experience is a prime factor in driving loyalty. This article explores both quantitative and qualitative approaches that are needed to grasp the entire patient choice decision-making journey.
Attract and Educate Parents by Showcasing Physician Expertise
Magazine & Journal Articles
To meet the challenge of keeping families as patients once they become parents, the marketing team at Nebraska Methodist developed a non-branded strategy that highlights the knowledge of our obstetricians, pediatricians, and family medicine physicians. Read more about the launch of their unique website for parents in this article.
Uncovering Hidden Gems
Magazine & Journal Articles
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.
The Right Fit
Magazine & Journal Articles
Several years ago, the Betty Ford Center for chemical dependency and recovery merged with Hazelden, a provider of drug and alcohol addiction treatment, to create the Hazelden Betty Ford Foundation, the largest nonprofit of its kind in the nation. Here is an inside look at some of the key decisions and processes involved in this challenging initiative and eight key takeaways to inform your rebranding efforts.