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Improving the Digital Brand Dialogue
Presentation Resource
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
How to Wow the C-Suite with Effective Media Strategies That Boost ROI (Advanced)
Presentation Resource
Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are created equal. It is important to align your media initiatives with organizational priorities, and then monitor, analyze, and measure the results.
The Marketing Laboratory: Achieving Marketing Success Through Experimentation, Iteration, and Insight
Presentation Resource
This session will provide an inside view of the Penn Medicine marketing laboratory. We'll explore case studies and highlight key findings that demonstrate the benefit of taking a scientific approach to marketing.
Rapid Cycle Business Development (Advanced)
Presentation Resource
This presentation will focus on Hartford HealthCare's rapid-cycle approach to business development.
Patient Acquisition Campaign: Recruiting 2,000 New Primary Care Patients in One Year
Presentation Resource
This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new primary care patients within one year.
Marketing and Capital Investments Are the Same. Wrong? No, Right
Presentation Resource
Learn how one academic medical center adopted a process for capital allocation to apply analytics, shared decision making, and transparency to marketing strategy and system-wide decision making.
Thinking Outside of the Healthcare Box: How Emerging Technology Will Impact Patient Experience
Presentation Resource
A revolution of emerging technologies is now a part of everyday life. Learn insights behind this vast space and how to apply digital technologies to your brand and patient experience.
The Subconscious Mind May Be Your Most Powerful Ally in Healthcare Marketing
Presentation Resource
This session will show how some simple shifts in thinking can have a positive impact on behavior change through a combination of behavioral science theory and creative real-world examples.
Putting Personalization into Practice (Advanced)
Presentation Resource
How does the execution of a more personalized web and multi-channel communications experience impact digital operations? What are reasonable expectations to promote within your organization for these technologies? This session will establish a foundation for an exciting, but often superficially treated topic, with clear guidance and concrete tips.
ROI is Real and We've Got the Proof: Orlando Health Yields Off-the-Grid 2015 Marketing ROI
Presentation Resource
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a sample of the greater ROI groundwork that Orlando Health has assembled. Now they want to share their bigger story.