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Responsive Design, CMS Automation, and Website Transformation: The Case Study of Penn Cancer (Advanced)
Presentation Resource
In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful, what the challenges were, and the undeniable necessity for cultural change to ensure a successful responsive CMS website project.
Hospitals in the Age of Digital Storytelling
Presentation Resource
This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for growing your audience and evolving your program over time, and guidelines for respecting the patient's right to privacy in the process.
Designing for the Healthcare Consumer Landscape: New Models and Tools (Advanced)
Presentation Resource
Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.
The Rise of the Consumer: Where and Why Marketing Drives Operations
Presentation Resource
Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.
Righting the Ship: Creating a Patient-Centered Digital Strategy
Presentation Resource
Find out how Rush reinvented its website and digital marketing strategy to offer a truly patient-centric online experience. Hear how Rush subjected its digital marketing to a cold-eyed analysis and undertook a comprehensive digital strategy and redesign.
The Digital Edge: How Online Strategy Strengthens the Ties Between Hospitals and the Communities They Serve
Presentation Resource
Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by the connection you forge by doing important work.
Treasury Secretary: Agreement near on key elements of budget deal
The Trump administration and congressional leaders are close to an agreement on overall spending levels in a two-year deal to raise the budget caps, as well as a two-year debt limit increase.
Marketing Prioritization Alignment and Dashboard Reporting (Advanced)
Presentation Resource
In this session, Gundersen Health System will share easy-to-execute ideas and applications for establishing marketing priorities.
When the Stars Aligned . . . A Play That Changed the Fight Against Childhood Cancer (Advanced)
Presentation Resource
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle Children's Hospital.
In the Shadow of Giants: Transforming the Brand of Cleveland's Other Hospital
Presentation Resource
In this session, MetroHealth System in Cleveland will share how to transform your image through solid research, and how to establish a strong brand platform that will set the stage to change perceptions.