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Make the Leap to an Integrated, Multichannel Digital Marketing Campaign . . . The Results Are Amazing
Presentation Resource
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.
CRM for Every Budget: You Don't Have to Go Big or Go Home
Presentation Resource
Learn how the University of Iowa Hospital and Clinics started small with a subscriber database and, after time, proved that a full CRM database was worth the capital investment.
Effective Marketing in a Value-Based Care Environment
Presentation Resource
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.
Physician Relations Comes of Age with Data-Driven Results
Presentation Resource
Learn of ways to build a physician relations program with metrics that resonate with internal stakeholders and leadership. The discussion also will provide insights into how each program is evolving to continue to thrive in the world of value-based care.
Fill that Clinic: How Targeted Consumer Outreach Can Drive Revenue Growth
Presentation Resource
In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel, highly targeted approach to consumer outreach for a new urgency center facility in Minneapolis.
Using Data-Driven Decision Making to Drive New Primary Care Volume: All Year Long (Advanced)
Presentation Resource
Do you think about open enrollment as a fall campaign? Think again. What if you viewed open enrollment as an opportunity to engage with patients, consumers, brokers, health plans, and employers all year long?
How to Make Your Patient Portal Indispensable
Presentation Resource
Before Facebook, YouTube, or even an electronic health record system, MD Anderson implemented its patient portal. It has since become a critical component of the patient's journey with over 75 percent usage. Attendees will learn how to exceed the national average of 36 percent with tools like real-time results release, self-service, and incorporating social work and patient advocacy.
The Naked CEO: Surveys Say CEOs Are Not Impressed with Marketing. Let's Ask "Why?"
Presentation Resource
Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about expectations, assumptions, and coming changes.