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Understanding Predictive Models in Health Care: Using Data, Science and Actionable Models to Drive Campaign Outcomes
Webinar Recordings
This webinar will explore the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.
Lights, Camera, Action Effective Storytelling Through Digital Channels
Presentation Resource
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Successful Hospital Advertising Campaigns
Webinar Recordings
Health care organizations that want to increase their program sophistication, effectiveness and ROI can leverage this model to pinpoint their current status as well as identify key areas they must enhance in order to progress to the next level. How does your organization measure up?
Building a Content Hub to Bridge Worlds (and Tell Stories)
Presentation Resource
This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to replicate this success, and links many of the insights and implications from Bridging Worlds.
Life Beyond Promotion: Core Metrics For Measuring Marketing's Financial Performance
Guides/Reports
This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.
Bringing Population Health to Life: Strategies for Marketing (and Health Improvement) Success
Presentation Resource
A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care systems. Attendees will also receive a model for population health planning—a practical guide that can be implemented immediately in any type of organization.
The New Health Care Content: Where Earned Media and Social Media Intersect
Magazine & Journal Articles
More than ever before, health care communicators need to have a content strategy that directly contributes to bottom line business results. Orlando Health is doing just that and reaping the benefits of increased exposure by positioning itself as a trusted health care system with compassion.
Life After Relaunch: Renewing Your Website Strategy for Digital Customer Engagement
Presentation Resource
Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
Bridging Worlds as a Model for Building and Advancing Integrated Strategy Teams
Presentation Resource
How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.
Bridging New Paths: Competencies Needed for Transformational Healthcare Strategists
Presentation Resource
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.