Search Results

The default setting for search results displays All Content. If you prefer to see recent content only, please adjust the date filter.

393 Results Found

Breaking Down the New Healthcare Digital Strategy Department

Presentation Resource
In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.

Transforming Thought Leadership into Sales Opportunities

When a highly specialized company wanted to connect with hard-to-reach prospects and establish a leadership position, it turned to the AHA.

2022 Becoming a Health Care Business Partner of Choice

2022, American Hospital Association report on the State of Hospital and Business Solution Provider Relationships

Becoming a Health Care Business Partner of Choice

American Hospital Association report on the State of Hospital and Business Solution Provider Relationships

Unlocking the Value of Health Care Advertising

This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.

SHSMD Webinar | Beyond the Buzz: What Health Care Marketers Need to Know About AI

Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.

President signs FY 2024 funding for HHS, other programs into law

President Biden March 24 signed legislation funding the rest of the federal government through Sept. 30, including Department of Health and Human Services programs.

Finding the ROI in Patient Engagement Programs

As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.

AHA Associate Program Homepage

Issue Landing Page
The American Hospital Association (AHA) Associate Program opens the door to new opportunities and connections with our most active and engaged healthcare executives.