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Leveraging CRM Data and Health Risk Assessments to Drive Mammography Screenings, Compliance and Downstream ROI
Presentation Resource
Breaking Down the New Healthcare Digital Strategy Department
Presentation Resource
In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.
Transforming Thought Leadership into Sales Opportunities
When a highly specialized company wanted to connect with hard-to-reach prospects and establish a leadership position, it turned to the AHA.
2022 Becoming a Health Care Business Partner of Choice
2022, American Hospital Association report on the State of Hospital and Business Solution Provider Relationships
Becoming a Health Care Business Partner of Choice
American Hospital Association report on the State of Hospital and Business Solution Provider Relationships
Unlocking the Value of Health Care Advertising
This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.
SHSMD Webinar | Beyond the Buzz: What Health Care Marketers Need to Know About AI
Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.
President signs FY 2024 funding for HHS, other programs into law
President Biden March 24 signed legislation funding the rest of the federal government through Sept. 30, including Department of Health and Human Services programs.
Finding the ROI in Patient Engagement Programs
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.
AHA Associate Program Homepage
Issue Landing Page
The American Hospital Association (AHA) Associate Program opens the door to new opportunities and connections with our most active and engaged healthcare executives.