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Social Media Toolkit: Health Care Strategy & Market Development Week
Celebrate Health Care Strategy & Market Development Week on social media!
A Leadership Model to Advance the Future of Physician Relations (Advanced)
Presentation Resource
This session will focus on two case studies that demonstrate leadership techniques to address the internal and external expectations with practical examples and demonstrated results. Attendees will see how reports can motivate everyone. The session will end with a list of 10 must-haves to assure program leaders are nimble and ready to address their role in the present environment and in the future.
A Hospital Leadership Guide to Digital & Social Media Engagement
Guides/Reports
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.
A Giant Transformation: The Fits, Starts, and Successes of the Northwell Health Rebrand (Advanced)
Presentation Resource
Learn about Northwell Health's large transformation and rebranding in 2016.
Exhibit and Sponsor Opportunities
AONL Inspiring Leaders is the premier national conference and trade show dedicated to nursing leadership. Whether your organization aims to enhance existing customer connections or establish new ones, this event is an absolute must-attend.
Virtual CENP Facilitated Essentials Review Course
Start your journey to Certified in Executive Nursing Practice (CENP®) certification by studying for the exam with a cohort of colleagues. This unique AONL program combines the CENP on-demand content with weekly discussion forums during a 4-week period.
Principles and Practices for Marketing Communications in Hospitals and Health Systems
Principles and Practices for Marketing Communications in Hospitals and Health Systems is SHSMD's guide to ethical marketing, published in 2010. As such, it does not necessarily reflect the latest technologies and issues and should be considered an archival resource.
Where Marketing Campaigns Go to Die (in 4 seconds): What Every Marketer Must Know About Their Customers’ First Contact
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go running to the competition. Presenters Bob Kobek, President Mobius Vendor Partners and Kristin Baird, CEO Baird Group will share the most recent data on consumer expectations and define which elements of the first encounter present the greatest opportunities. You’ll see data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds.
Data to Dollars: How to Use Predictive Analytics to Accelerate Marketing ROI
Wouldn’t marketing be a lot easier if we just knew who was a high-value patient, ready for your services?
5 Secrets to Hospital Podcasting
This webinar will address the pressing challenges health care marketers face in effectively promoting their services in today's competitive landscape.