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Don’t Wait - Why It’s the Perfect Time to Start Planning for 2024
Expand existing ones or build meaningful connections with health care decision-makers at target accounts.
AHA blog: Premier event helps marketing and communications professionals stay at the top of their game
Deanna Martin, AHA’s vice president for professional membership groups, highlights the valuable insights to be gained by marketing, communications and business development professionals who take part in the upcoming Society for Health Care Strategy & Market Development’s annual Connections Conference Sept. 10-12 in Chicago.
Where Marketing Campaigns Go to Die (in 4 seconds): What Every Marketer Must Know About Their Customers’ First Contact
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer.
4 Principles to Guide Your Digital Health Strategy
A panel discussion with marketing and strategy leaders from 13 health systems and Gozio Health explored best practices, successes and challenges to engage communities in a digital strategy to maximize success.
Health Care Marketing Plans That Work
Book
A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan.
B2B Sales and Marketing
Data & Insights
Discover how sales and marketing professionals at healthcare solutions providers have found success with AHA Data.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals