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Breaking Down the New Healthcare Digital Strategy Department
Presentation Resource
In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.
Advertising & Sponsorship Opportunities
Resources
Reach the most influential nurse leaders in health care!
Sponsor/Advertise
Other Resources
Maximize your marketing dollars and support the health care human resources profession by reaching ASHHRA members and other industry leaders through annual conference or year-round sponsorship and advertising opportunities.
What You Need to Know in Digital Advertising: Best Practices and Insights
Presentation Resource
Several case studies from UC Davis Health will illustrate how best to use digital display, video, mobile and social ads to maximize audience reach and traffic to your landing pages.
What You Need to Know About Digital Advertising in Healthcare
Magazine & Journal Articles
A veteran media strategist shares insights on how to use a mix of digital tactics to raise awareness and yield results. Digital advertising — in the form of mobile marketing, search engine marketing, social media marketing, and more — is an inexpensive as well as effective way of marketing when compared to traditional methods.
Hospital Develops Online Program to Improve Community Health and Wellness
Magazine & Journal Articles
How can marketing and public relations practitioners help their organizations make a measurable difference in population health? At Onslow Memorial Hospital (OMH) in North Carolina, Amy Cain-Sousa, senior vice president of public relations/marketing, has found that creating an online community dedicated to wellness can be an effective first step.
Patient Acquisition Campaign: Recruiting 2,000 New Primary Care Patients in One Year
Presentation Resource
This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new primary care patients within one year.
ROI is Real and We've Got the Proof: Orlando Health Yields Off-the-Grid 2015 Marketing ROI
Presentation Resource
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a sample of the greater ROI groundwork that Orlando Health has assembled. Now they want to share their bigger story.