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16 Results Found

ScionHealth Breaks Down Care Barriers with CRM

ScionHealth partnered with Loyal to interact with its patient population more easily via email and SMS, pushing appointment reminders and scheduling prompts.

Lights, Camera, Action Effective Storytelling Through Digital Channels

Presentation Resource
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.

Transforming Health Care Marketing Resources into a Business Intelligence Engine

Presentation Resource
Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.

Using Customer Relationship Management and Predictive Modeling to Improve Population Health

Magazine & Journal Articles
As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional skills in new ways to help their organizations achieve the objectives of this model of care. This article discusses the population health initiative of one health system and their customer relationships management (CRM) campaign.

The Evolving Digital Team: Why Hiring a Digital Knowledge Manager Is a Winning Strategy

Presentation Resource
This session will explore the transformation of the health care industry and the resulting needs and roles required to succeed.

How to Use Marketing Automation to Personalize the Customer Experience

Magazine & Journal Articles
A recent study by Adobe found that American consumers spend an average of 7.8 hours a day engaging with digital content—about the same amount of time they spend sleeping. Marketing leadership at Children's Health in Dallas, Texas saw this trend as both a challenge and an opportunity. Read about their approach to marketing automation in this article.

Marketing Automation Powers Ongoing Engagement

Presentation Resource

Demystifying CRM: Tips for Embarking on a Customer Relationship Management Journey

Magazine & Journal Articles
Customer relationship management (CRM) is a hot topic in healthcare marketing. From conferences to webinars to white papers, everyone seems to be jumping on the CRM bandwagon. And for every hospital or health system that doesn't have CRM, there seems to be another that underutilizes its existing CRM echnology. In an increasingly complex world of digital marketing channels, propensity modeling, and targeted analytics, a back-to-basics approach to CRM will help most organizations make sense of this ambiguous acronym.

Using Data to Drive Behaviors and Make Effective Decisions

Presentation Resource
In this session, Robin Schell, APR, Senior Counsel & Partner, Fellow PRSA of Jackson Jackson & Wagner and Gail Winslow, APR, Associate Director, Strategic Growth, of UMass Medical Center will introduce the concept of using triggering events to drive internal and external behaviors, and discuss how UMass Medical Center uses data to motivate and support behaviors, make effective business decisions and measure success. Using the example of implementing Salesforce by UMass Medical School, participants will see how theory and application come together in a CRM system.