Search Results
The default setting for search results displays All Content. If you prefer to see recent content only, please adjust the date filter.
Filter your results:
Types
Topics
41 Results Found
Transforming Health Care Marketing Resources into a Business Intelligence Engine
Presentation Resource
Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.
Using Customer Relationship Management and Predictive Modeling to Improve Population Health
Magazine & Journal Articles
As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional skills in new ways to help their organizations achieve the objectives of this model of care. This article discusses the population health initiative of one health system and their customer relationships management (CRM) campaign.
Advancing Digital Patient Engagement: Opportunities for Differentiation
Consumer experiences are far from consistent as they use virtual care, symptom checkers, chatbots, provider search apps, online scheduling and myriad other tools and apps.
Intermountain, Presbyterian and SSM Health Tackle Digital Transformation
Intermountain Healthcare, Presbyterian Healthcare and SSM Health recently founded a nonprofit company to tackle digital transformation challenges. Dubbed Graphite Health, the venture is modeled after Civica Rx, a nonprofit drug company formed by member hospitals to address drug shortages and reduce generic drug prices.
Introducing AHA’s New App: My AHA Connect
Designed to make it easy for you to stay current with the latest health policy news and legislative updates, the app can be customized according to your interests for a personalized experience. It also enables you to contact your Congressional representatives with a single tap, and to participate in discussion groups on shared interests.
Download AHA’s New App: My AHA Connect
Designed to make it easy for you to stay current with the latest health policy news and legislative updates, the app can be customized according to your interests for a personalized experience. It also enables you to contact your Congressional representatives with a single tap, and to participate in discussion groups on shared interests.
Perfecting the Women’s Health Journey: Top Considerations for Designing Hyper-Targeted Automation Programs
This conversation will use women’s health as the ideal anchor point for a scalable approach that can expand targeted, personalized omnichannel outreach into other service lines.
Marketing’s Secret Weapon for Improved Patient Engagement | Recording
Webinar Recordings
Marketing automation technology should be a key part of the healthcare marketer’s arsenal to achieve these goals. From supporting automated communications to delivering personalized “journey-based” interactions, marketing automation can drive increased conversions and optimize campaign execution through efficiencies and real-time feedback.
Marketing’s Secret Weapon for Improved Patient Engagement
Webinar Recordings
Marketing automation technology should be a key part of the healthcare marketer’s arsenal to achieve these goals. From supporting automated communications to delivering personalized “journey-based” interactions, marketing automation can drive increased conversions and optimize campaign execution through efficiencies and real-time feedback.