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Perfecting the Women’s Health Journey: Top Considerations for Designing Hyper-Targeted Automation Programs
This conversation will use women’s health as the ideal anchor point for a scalable approach that can expand targeted, personalized omnichannel outreach into other service lines.
Marketing’s Secret Weapon for Improved Patient Engagement | Recording
Webinar Recordings
Marketing automation technology should be a key part of the healthcare marketer’s arsenal to achieve these goals. From supporting automated communications to delivering personalized “journey-based” interactions, marketing automation can drive increased conversions and optimize campaign execution through efficiencies and real-time feedback.
Marketing’s Secret Weapon for Improved Patient Engagement
Webinar Recordings
Marketing automation technology should be a key part of the healthcare marketer’s arsenal to achieve these goals. From supporting automated communications to delivering personalized “journey-based” interactions, marketing automation can drive increased conversions and optimize campaign execution through efficiencies and real-time feedback.
Futurescan 2015 PowerPoint
Guides/Reports
The PowerPoint presentation, Futurescan 2015, features highlights from the latest edition of Futurescan, one of the industry's most respected healthcare trends forecasts
How to Use Marketing Automation to Personalize the Customer Experience
Magazine & Journal Articles
A recent study by Adobe found that American consumers spend an average of 7.8 hours a day engaging with digital content—about the same amount of time they spend sleeping. Marketing leadership at Children's Health in Dallas, Texas saw this trend as both a challenge and an opportunity. Read about their approach to marketing automation in this article.
Laying the Foundation for Marketing Automation in Healthcare
Magazine & Journal Articles
It's no secret—when it comes to marketing automation, healthcare is behind the times.