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Engaging Your Community in Your Digital Strategy: It’s All About Human-Centered Design
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
Unlocking the Value of Health Care Advertising
This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.
Finding the ROI in Patient Engagement Programs
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.
How to Respond to the Great Digital Disruption
Many health care providers could face an uncertain future if they refuse to transform themselves. Digital innovators can offer hospitals and health systems technology and insights to help solve their most challenging problems.
A Hospital Leadership Guide to Digital & Social Media Engagement
Guides/Reports
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.
4 Principles to Guide Your Digital Health Strategy
A panel discussion with marketing and strategy leaders from 13 health systems and Gozio Health explored best practices, successes and challenges to engage communities in a digital strategy to maximize success.
Why General Catalyst Is Doubling Down on Health Care Investments
Roughly a year after General Catalyst closed its first $600 million health care fund, the firm last month launched its $670 million Health Assurance Fund II, focusing on health system partnerships. Meanwhile, General Catalyst continues to build its bench of investors, expert advisers and health system partners.
Creating the Digital Experience Health Care Consumers Crave: Marketing Moves Center Stage
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
4 Transformation Takeaways from HLTH
During the program that kicked off last week’s HLTH conference, AHA leaders, provider organizations, health tech and business executives shared insights into how to move the needle as the field transforms in a post-pandemic world.
AHA Digital Pulse
The AHA Digital Pulse is a free tool for SHSMD members that also belong to the AHA to learn where existing capabilities can support scaling digital transformation.