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Creating a Healthier Brand Experience by Optimizing Digital Access to Care

Webinars
AMITA Health will share how they tackled self-scheduling challenges and created an access optimization strategy that enhanced their digital front doors and navigates patients to the right provider and care setting for online appointment scheduling.

Strategies for Optimizing Digital Patient Access

Webinars
Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies that can create a better consumer experience while helping improve patient access to quality care.

What’s Trending in Digital Health? There’s a Podcast for That.

Digitally enabled consumer experiences are becoming must-haves rather than nice-to-haves for hospitals and health systems. And while health care leaders recognize that digital acumen is a new business imperative, achieving meaningful progress toward digital transformation remains incredibly difficult.

Digital Communications in Health Care: What You Should Know

Courses
SHSMD has a gold mine of 22 session recordings (slides synched with audio recording) from the 2016 and 2017 SHSMD Connections Annual Conference, all on best practices, innovative ideas, and how to prepare for “what’s next” when it comes to digital communications in health care

Imagine This! A New Generation of Patient Communications

Magazine & Journal Articles
As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to the entire healthcare experience for patients and their caregivers—from initial research and preparation, to appointment scheduling, to doctor and hospital visits, to rehabilitation, to post-care follow up.

How Healthcare Can 'Think Different'

Magazine & Journal Articles
Today, many people in the hospital industry are trying to "think different" about healthcare. How can we use technology to redesign the way people interact with caregivers, become more active, and manage their own health? The answer might come from the tech industry itself.

Listen to Me! I'm Your Digital Customer!

Presentation Resource
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.

Teaching Social: Why Understanding Social Media's Usage and Impact Is Important for Every Employee

Presentation Resource
This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.