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11 Results Found
Creating a Unified, Competitive Brand with "Radical Convenience"
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
SHSMD’s Online Certificate Series: Social Media Strategies in Health Care
Join this course to learn best practices and new trends in social media influencing, governance, and paid social media opportunities.
Building Trust: How Johns Hopkins Medicine Achieved the #1 Spot in Monigle's National Ranking
In this webinar, hear the not-so-top-secret strategies of how Johns Hopkins Medicine, the #1 ranked brand in the study, is building consumer trust and leading the way in humanizing brand experiences.
Online Certificate Series Health Care Social Media: 2022 Trends & Strategies
Join this online certificate series to learn best practices & new trends in social media influencing, governance, and paid social media opportunities.
The Ultimate Playbook to Humanize Health Care Brands and Move People to Action
Be among the first to see the Executive Summary of the new Humanizing Brand Experience Vol 5 report.
SHSMD Connections Bytes On Demand
This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as the health system rose from #4 to #1 in quality of care.
A Conversation with Bozoma (Boz) Saint John | Brand Guru for PepsiCo, Apple, Uber & "160 over 90"
Webinars
Learn how Bozoma “Boz” Saint John has become a trail blazing brand marketing executive and change agent by humanizing some of the most popular brands through a focus on empathy, authenticity and inclusion. She will share how pop culture’s ability to disrupt narratives is a real opportunity for all of us to utilize within our own spaces, including health care.
A Conversation with Bozoma (Boz) Saint John | Webinar Recording
Webinar Recordings
Learn how Bozoma “Boz” Saint John has become a trail blazing brand marketing executive and change agent by humanizing some of the most popular brands through a focus on empathy, authenticity and inclusion. She will share how pop culture’s ability to disrupt narratives is a real opportunity for all of us to utilize within our own spaces, including health care.
Building a Successful PR Strategy to Support a Brand Transformation
Webinars
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.