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The Ultimate Playbook to Humanize Health Care Brands and Move People to Action

Be among the first to see the Executive Summary of the new Humanizing Brand Experience Vol 5 report.

SHSMD Connections Bytes On Demand

This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as the health system rose from #4 to #1 in quality of care.

A Conversation with Bozoma (Boz) Saint John | Brand Guru for PepsiCo, Apple, Uber & "160 over 90"

Webinars
Learn how Bozoma “Boz” Saint John has become a trail blazing brand marketing executive and change agent by humanizing some of the most popular brands through a focus on empathy, authenticity and inclusion. She will share how pop culture’s ability to disrupt narratives is a real opportunity for all of us to utilize within our own spaces, including health care.

A Conversation with Bozoma (Boz) Saint John | Webinar Recording

Webinar Recordings
Learn how Bozoma “Boz” Saint John has become a trail blazing brand marketing executive and change agent by humanizing some of the most popular brands through a focus on empathy, authenticity and inclusion. She will share how pop culture’s ability to disrupt narratives is a real opportunity for all of us to utilize within our own spaces, including health care.

Building a Successful PR Strategy to Support a Brand Transformation

Webinars
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.

Your Brand and Marketing Structure Is Broken: Rebuilding Capabilities for the Modern Health Care World Recording

Webinar Recordings

Building a Successful PR Strategy to Support a Brand Transformation Recording

Webinar Recordings
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Share Your Story With the World: How Brand Journalism is Transforming Healthcare Communications

Magazine & Journal Articles
Here are answers to several questions about Spectrum Health's new approach to brand journalism.

From Hospital Employee to Brand Ambassador

Magazine & Journal Articles
In today's environment of limited hospital resources, it's critical to make meaningful and cost effective connections with those we serve.