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SHSMD ADVANCE™ for Teams
SHSMD ADVANCETM for Teams is a professional development platform offering a series of skill building tools designed to help your team face the rigorous demands of health care strategy.
The Next Generation of Smarter Patient Acquisition and Retention Through Best Next Action Insights Recording
Webinar Recordings
Watch this webinar recording to learn how the next generation of patient acquisition and retention strategies are driven by best next action insights that combine data sources into a single market view.
The Next Evolution of Business Intelligence Recording
Webinar Recordings
Through a three-year case study, this session will cover defining the strategies for the most important aspects of strategic growth on the physician side as well as the consumer side, and highlight the tangible ROI results that one system achieved.
The Next Evolution of Business Intelligence
Webinar Recordings
Through a three-year case study, this session will cover defining the strategies for the most important aspects of strategic growth on the physician side as well as the consumer side, and highlight the tangible ROI results that one system achieved.
No CRM? Here's How to Prove Marketing Impact
Presentation Resource
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without CRM software.
Marketing Solutions
Issue Landing Page
Share your story. From podcasts to emails to webinars, get noticed with the field’s most trusted partner to hospitals and health systems
Successful Hospital Advertising Campaigns
Webinar Recordings
Health care organizations that want to increase their program sophistication, effectiveness and ROI can leverage this model to pinpoint their current status as well as identify key areas they must enhance in order to progress to the next level. How does your organization measure up?
Life Beyond Promotion: Core Metrics For Measuring Marketing's Financial Performance
Guides/Reports
This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.
Bridging Worlds as a Model for Building and Advancing Integrated Strategy Teams
Presentation Resource
How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.