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Bridging New Paths: Competencies Needed for Transformational Healthcare Strategists
Presentation Resource
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.
A Leadership Model to Advance the Future of Physician Relations (Advanced)
Presentation Resource
This session will focus on two case studies that demonstrate leadership techniques to address the internal and external expectations with practical examples and demonstrated results. Attendees will see how reports can motivate everyone. The session will end with a list of 10 must-haves to assure program leaders are nimble and ready to address their role in the present environment and in the future.
Data to Dollars: How to Use Predictive Analytics to Accelerate Marketing ROI
Wouldn’t marketing be a lot easier if we just knew who was a high-value patient, ready for your services?
Grow Up! How to Increase the Maturity of Your Content Strategy and Prove ROI
Does your content strategy remind you of your teenage years—awkward, confused and running a mile a minute?
The New Playbook: Creating Measurable ROI through Sponsorships
As the cost of partnering with sports increases, health care systems are being challenged to maximize measurable ROI.
SHSMD ADVANCE™ The Learning Edge for Health Care Strategists
Guides/Reports
SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.
Transforming Marketing into an ROI Revenue Driver
Presentation Resource
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.
A Tale of Three Cities: A Panel Discussion from Three Rural Hospitals
Presentation Resource
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems within driving distance. Listen to the three case studies of each hospital, presented by the marketing professionals whose clear knowledge of their community, matched with innovative ideas, led to strong marketing ROIs.
Transform Marketing Into an ROI Revenue Driver
Magazine & Journal Articles
In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but rather an asset that can contribute to the organizational bottom line. But how? Read more about one healthcare organization's journey to measuring marketing performance.
For the Love of Growth: How to Use Data to Drive Cardiovascular Service Line Growth Recording
Webinar Recordings
Learn how hospitals and health systems are using five key data elements to ensure Cupid’s arrow hits the right targets at the right time.