Search Results
The default setting for search results displays All Content. If you prefer to see recent content only, please adjust the date filter.
Filter your results:
Types
Topics
38 Results Found
For the Love of Growth: How to Use Data to Drive Cardiovascular Service Line Growth
Webinar Recordings
Learn how hospitals and health systems are using five key data elements to ensure Cupid’s arrow hits the right targets at the right time.
The Next Generation of Smarter Patient Acquisition and Retention Through Best Next Action Insights
On-Demand Educational Webinars
Join this webinar to learn how the next generation of patient acquisition and retention strategies are driven by best next action insights that combine data sources into a single market view.
Enabling Virtual Health Across the Enterprise: An AMC's Perspective
Presentation Resource
This session will assess University of Michigan Health System’s approach to implementing virtual health, and present an evaluation framework and business case for a range of virtual health initiatives.
Marketing Metrics That Matter: How Lehigh Valley Health Network Demonstrates Marketing's Revenue Contribution
Presentation Resource
Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversion rates, marketing's impact on payor mix, marketing ROI, and revenue contribution.
Marketing Perception Dashboard: From Data to Dashboard
Presentation Resource
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly through the National Research Corporation (NRC) while telling a compelling, concise story to executives. Nineteen key categories were identified that would best provide insights into Mercy Health's rebranding initiative.
Creation and Implementation of a "Playbook" for an Integrated and Sustainable Patient Experience
Presentation Resource
Houston Methodist will demonstrate how they were able to improve as well as sustain patient satisfaction scores across Medical-Surgical Units, ICUs, and Women’s Services of 7-hospitals with the implementation of a multidisciplinary “Playbook” incorporating change management methodologies.
What You Need to Know in Digital Advertising: Best Practices and Insights
Presentation Resource
Several case studies from UC Davis Health will illustrate how best to use digital display, video, mobile and social ads to maximize audience reach and traffic to your landing pages.
The Future of Skill Building
Magazine & Journal Articles
We are in a renaissance. The rate of change in the healthcare marketplace is moving at an accelerated pace. There are more opportunities than ever before for healthcare strategists, but there are greater challenges to refine and build upon their skillsets in preparation for an unknown future. Read about the skills and attributes necessary to succeed in a rapidly evolving healthcare environment.
Hospital Develops Online Program to Improve Community Health and Wellness
Magazine & Journal Articles
How can marketing and public relations practitioners help their organizations make a measurable difference in population health? At Onslow Memorial Hospital (OMH) in North Carolina, Amy Cain-Sousa, senior vice president of public relations/marketing, has found that creating an online community dedicated to wellness can be an effective first step.