Search Results
The default setting for search results displays All Content. If you prefer to see recent content only, please adjust the date filter.
Filter your results:
Types
Topics
38 Results Found
How to Wow the C-Suite with Effective Media Strategies That Boost ROI (Advanced)
Presentation Resource
Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are created equal. It is important to align your media initiatives with organizational priorities, and then monitor, analyze, and measure the results.
The Marketing Laboratory: Achieving Marketing Success Through Experimentation, Iteration, and Insight
Presentation Resource
This session will provide an inside view of the Penn Medicine marketing laboratory. We'll explore case studies and highlight key findings that demonstrate the benefit of taking a scientific approach to marketing.
Rapid Cycle Business Development (Advanced)
Presentation Resource
This presentation will focus on Hartford HealthCare's rapid-cycle approach to business development.
ROI is Real and We've Got the Proof: Orlando Health Yields Off-the-Grid 2015 Marketing ROI
Presentation Resource
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a sample of the greater ROI groundwork that Orlando Health has assembled. Now they want to share their bigger story.
Physician Relations Comes of Age with Data-Driven Results
Presentation Resource
Learn of ways to build a physician relations program with metrics that resonate with internal stakeholders and leadership. The discussion also will provide insights into how each program is evolving to continue to thrive in the world of value-based care.
Fill that Clinic: How Targeted Consumer Outreach Can Drive Revenue Growth
Presentation Resource
In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel, highly targeted approach to consumer outreach for a new urgency center facility in Minneapolis.
Quantifying the Value and Impact of Physician Relations Programs: An ROI Model from Emory Healthcare
Presentation Resource
Fulfilling the Potential: Integrating Cross-Continuum Telehealth in Health Systems
Presentation Resource