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House adopts budget resolution directing committees to draft $1.9 trillion relief bill
The House of Representatives voted 218-212 to pass a budget resolution for fiscal year 2021 that gives Congress the option to use fast-track procedures to pass President Biden’s $1.9 trillion COVID-19 relief package with a simple majority in the Senate.
SHSMD By the Numbers: An Interactive Session
Learn from a panel of your SHSMD peers about how their hospital and health system marketing and communications teams are adjusting budgets, staffing and operations to respond to COVID-19 and related budget changes.
FDA finalizes rule to regulate insulin as biological product
The Food and Drug Administration released a final rule regulating certain protein products, such as insulin, as biological products rather than drugs effective March 23.
How to Wow the C-Suite with Effective Media Strategies That Boost ROI (Advanced)
Presentation Resource
Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are created equal. It is important to align your media initiatives with organizational priorities, and then monitor, analyze, and measure the results.
Designing for the Healthcare Consumer Landscape: New Models and Tools (Advanced)
Presentation Resource
Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.
Treasury Secretary: Agreement near on key elements of budget deal
The Trump administration and congressional leaders are close to an agreement on overall spending levels in a two-year deal to raise the budget caps, as well as a two-year debt limit increase.
Marketing Prioritization Alignment and Dashboard Reporting (Advanced)
Presentation Resource
In this session, Gundersen Health System will share easy-to-execute ideas and applications for establishing marketing priorities.
White House releases FY 2020 budget request
President Trump today submitted to Congress his budget request for fiscal year 2020.