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2 Results Found

Evolution or Revolution: Your MarCom Department Must Change

Presentation Resource
This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate destination. Presenters will also share lessons learned: the good, the bad, and the ugly.

Designing for the Healthcare Consumer Landscape: New Models and Tools (Advanced)

Presentation Resource
Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.