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Personalize Marketing and Patient Engagement Like World Leading Retailers
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers
New AHA Stress Meter (TM) hub compiles vetted resources for managing stress
AHA today launched the Stress Meter (TM), a hub of curated, vetted resources featuring stress-relief information and techniques. Though not a diagnostic tool, the Stress Meter functions as a way for users to take a moment and evaluate their current stress level — mild, moderate or severe — and then access publicly available resources for understanding appropriate next steps.
Personalize Marketing and Patient Engagement Like World Leading Retailers
In this SHSMD Education sponsored webinar, learn how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.
The Ultimate Playbook to Humanize Health Care Brands and Move People to Action
Be among the first to see the Executive Summary of the new Humanizing Brand Experience Vol 5 report.
Behavioral Research
Guides/Reports
Definition: Understand principles of human behavior; observe and analyze behavior to understand and influence decision making.
The Subconscious Mind May Be Your Most Powerful Ally in Healthcare Marketing
Presentation Resource
This session will show how some simple shifts in thinking can have a positive impact on behavior change through a combination of behavioral science theory and creative real-world examples.