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Upcoming Events for Health Care Marketers & Strategists
Education & Events
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.
SHSMD Credential Programs for Health Care Professionals
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
Business Intelligence Report | Digital Acceleration Drives Care Delivery Shifts
Hospitals and health systems rapidly expanded the use of digital technology as the pandemic rolled on in 2021. Telehealth visits, including phone and video consultations, soared as millions of patients opted for virtual care. Remote patient monitoring also grew sharply as provider organizations worked to deliver more personalized, connected care. These and other expanded uses of digital solutions are expected to continue once the pandemic subsides. Use the information in this report as you prepare for engaging hospitals and health systems.
Business Intelligence Report | Coexisting with COVID-19: The Road Ahead for Health Innovation
With another year of pandemic experience behind them, hospitals and health systems are innovating as never before. The demonstrated ability of care providers to consider new ideas, try new methods and remain nimble bodes well for the near and long term as business models continue to undergo rapid change. At the same time, the field continues to suffer financially — from rising costs, workforce fatigue and turnover.
Service Line Challenges Solved: Learn How to Use Medical Claims Data to Power Your Strategic Decision Support
Leaders from Lehigh Valley Health Network will discuss how they used insights from over medical claims from LexisNexis Risk Solutions to power their strategic decision support.
AHA Events Status and New Sponsorship Opportunities
While the AHA has canceled our live events and all affiliated events through July due to the pandemic, important event sponsorship opportunities still exist for the remainder of 2020 — as do a host of other ways to engage with our members.
SHSMD ADVANCE™ for Teams
SHSMD ADVANCETM for Teams is a professional development platform offering a series of skill building tools designed to help your team face the rigorous demands of health care strategy.
Highlights of the SHSMD Thought Leader Forum - Redefining the ‘H’: How Health Systems Must Evolve to Grow and Thrive | Recording
Webinar Recordings
The Society for Health Care Strategy & Market Development (SHSMD) is pleased to present a webinar featuring panelists of the SHSMD Thought Leader Forum held at the 2014 SHSMD annual conference in San Diego. We have reassembled the expert panel who will address a variety of topics.
Highlights of the SHSMD Thought Leader Forum - Redefining the ‘H’: How Health Systems Must Evolve to Grow and Thrive
Webinar Recordings
The Society for Health Care Strategy & Market Development (SHSMD) is pleased to present a webinar featuring panelists of the SHSMD Thought Leader Forum held at the 2014 SHSMD annual conference in San Diego. We have reassembled the expert panel who will address a variety of topics.