Search Results

The default setting for search results displays All Content. If you prefer to see recent content only, please adjust the date filter.

108 Results Found

How to acquire more than 2,000 primary care patients in one year

Magazine & Journal Articles
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine providers. Read more about their recruitment campaign in this article.

Transform Marketing Into an ROI Revenue Driver

Magazine & Journal Articles
In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but rather an asset that can contribute to the organizational bottom line. But how? Read more about one healthcare organization's journey to measuring marketing performance.

Health Care Marketing to the New Americano

Presentation Resource
Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."

AHA Partnerships and Strategic Alliances

AHA works in collaboration with the following organizations.

Moving Forward — a Light at the End of the Tunnel

Learn how the pandemic has impacted AHA member and AHA business partner relationships, new ways to engage with members, and AHA priorities.

Sponsor/Advertise

Other Resources
Maximize your marketing dollars and support the health care human resources profession by reaching ASHHRA members and other industry leaders through annual conference or year-round sponsorship and advertising opportunities.

AHA Associate Program Launches New Benefits

Business organizations: Learn about 3 new benefits of joining the AHA Associate program.

Bridging Worlds: The Future Role of the Healthcare Strategist - Implications

Be Nimble to Exceed the Rate of Change - Healthcare strategists need to evolve as fast as the external environment.

Visual Communication

Seminars/Education
Definition: Improve the understanding and retention of information through visual means.