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What's the Score? A New Approach to Strategic Planning
Magazine & Journal Articles
As healthcare strategists, we may also long for a similar scorecard to help us turn potential opportunities into real winners. The hospital leadership at AAMC teamed up to pinpoint gaps in services as well as the missing pros—the physician specialists and other clinicians—that might help grow patient volume and meet the healthcare needs of the community they serve.
The Strategist's Guide to Retail Health
Magazine & Journal Articles
A retail health initiative calls for careful planning. Here are five keys to a successful retail strategy.
Stop 'Leakage' in Physician Referrals
Magazine & Journal Articles
"Leakage" is a buzzword today, especially for physician relations professionals and healthcare strategists as they prepare for the future of network referral management. Simply defined, leakage is what happens when primary care physicians send their patients to out-of-system providers rather than to those within your organization's network.
Right-Sizing Emergency Care Amid Healthcare Reform
Magazine & Journal Articles
The emergency department (ED) is often considered to be the hospital's "front door." For this reason, healthcare strategists have historically focused their attention—and marketing dollars—on driving ED volume, which subsequently drives inpatient admissions, surgical procedures, diagnostic testing, contribution margin, and net revenue.
Integrating Employer and Physician Marketing
Magazine & Journal Articles
In its white paper entitled "Managing Populations, Maximizing Technology," the nonprofit Patient-Centered Primary Care Collaborative listed 10 recommendations for achieving comprehensive population health management.1 Among those recommendations are: risk stratification, automated outreach, and advanced population analytics.
The Employed Physician Group: Positioning Your Doctors for Success
Presentation Resource
In this session, we will explore examples of real health systems’ varying approaches to positioning employed physician groups, from complete autonomous enterprises, to adjuncts and extensions of hospital-based services, to primary drivers of downstream revenue.
We Are Merging! Now What? Practical Guidance for Leaders to Assure Organizational and Personal Success
Presentation Resource
This presentation provides practical guidance to health care leaders and prepares them for the inevitable challenges they will face personally and professionally during integration.
Ambulatory Care 2.0: Next Generation Network Design and Growth at an AMC
Presentation Resource
The speakers will discuss the design of a next-generation ambulatory care network that sustainably integrates services across the system and deploys them in the right geographies to bolster overall competitive advantage.
Driving Service Line Reputation and Volumes Through Sports Marketing Partnerships
Presentation Resource
Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.
Telehealth as a Rural Business Development Strategy
Presentation Resource
This session discusses telehealth as a rural outreach business development strategy for hospitals and health systems, and demonstrates how the University of Mississippi Medical Center (UMMC) built and operates its successful Center for Telehealth.