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Health System-Owned Retail Clinics from Inception to Implementation (Advanced)
Presentation Resource
This session will discuss how FastCare partners with health systems and retailers to create affordable and convenient patient access to healthcare.
Rapid Cycle Business Development (Advanced)
Presentation Resource
This presentation will focus on Hartford HealthCare's rapid-cycle approach to business development.
The Jackson Story: Planning and Marketing a Health Village
Presentation Resource
The Jackson Story is the account of a strategic initiative resulting in the development of Meridian Health Village at Jackson, a health/fitness/wellness center. This presentation focuses on the consumer-centric planning, implementation, and communications which were key to turning this concept into a reality for the local community.
Patient Acquisition Campaign: Recruiting 2,000 New Primary Care Patients in One Year
Presentation Resource
This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new primary care patients within one year.
Get Your Innovation Center Moving at Startup Speed (Advanced)
Presentation Resource
Learn how one community health system in Cedar Rapids, Iowa, is modeling its innovation initiatives after a highly effective startup culture to capture new ideas, validate them, and take them to market.
If You Build It, Will They Own It? Physician Engagement in Service Line Planning
Presentation Resource
The final result of Southcoast Health System's service line planning was a plan with a vision that supported the system's overall primary care strategy and articulated specific initiatives supportable by physicians. This lookback will be relayed by the chair of this effort, who himself is a practicing primary care physician.
Academic Medical Center and Community Hospital Collaboration: Strategy, Results, and Lessons Learned
Presentation Resource
In this session, business development leaders from San Diego Health System and Temecula Valley Hospital will share their experience in establishing a partnership.
Creating a Winning Ambulatory Strategy: Assess, Identify, Prioritize, and Take Action
Presentation Resource
This session will explore MUSC's experience and extrapolate key lessons for organizations with increasing responsibilities for ambulatory care.
Unique Experiences for Local Employers by Connecting Through Data Analytics and Lifestyle Demographics (Advanced)
Presentation Resource
Learn how, with a highly personalized strategy, Kish/Northwestern uses six strategic approaches to help develop stronger community connections, which have led to increased access to hospital services, use of preventive screenings without overuse, and greater awareness of the system brand as a trusted health resource and not just a place to go to when ill.