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Becoming One: How a Merger Can Create Opportunities for Growth (Advanced)
Presentation Resource
LaVone Arthur discusses the successes and lessons learned from the Baylor Scott & White Health merger and integration, as well as opportunities creates as a result.
Greeting the On-Demand Consumer with Transparency to Drive Urgent Care Growth (Advanced)
Presentation Resource
How can you profitably grow your urgent care business? Is it possible to delight consumers and physicians alike? How can you earn consumer respect and trust? How can you use urgent care to drive lifetime patient loyalty? This session covers Sentara Healthcare's journey to drive urgent care growth and profitability.
Fill that Clinic: How Targeted Consumer Outreach Can Drive Revenue Growth
Presentation Resource
In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel, highly targeted approach to consumer outreach for a new urgency center facility in Minneapolis.
Using Data-Driven Decision Making to Drive New Primary Care Volume: All Year Long (Advanced)
Presentation Resource
Do you think about open enrollment as a fall campaign? Think again. What if you viewed open enrollment as an opportunity to engage with patients, consumers, brokers, health plans, and employers all year long?
Elevating Leadership: A Framework for Effective Opportunity Assessments and Problem Solving (Part A & B)
Presentation Resource
Participants will gain an appreciation for bringing focus on a specific problem or question amidst complexity, setting priorities, channeling data collection and analysis to the specific question, and developing clear answers or recommendations.
Communicating During Times of Transition (Advanced)
Presentation Resource
Drawing on the work of "Managing Transitions" by author William Bridges, this workshop will explain the process, provide practical tools, and give real-world examples of successful implementation.
Design Thinking at the Intersection of Voice and Experience (Advanced)
Presentation Resource
Behavior drives experience... experience informs brand... and voice is the driving force that moves consumers to take action. Examples of how two hospitals are leveraging innovation and design into team behavior will inspire executives to embrace the adjacent possible.
High Touch, High Tech: Aligning Internal Workflows and Systems for Referral Growth (Advanced)
Presentation Resource
Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.
Visualizing the Future: Developing a Data-Driven Approach to Service Line Planning
Presentation Resource