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Generate Data-Driven Insights
Guides/Reports
Data is only valuable if it can deliver insights and better decisions.
Erase Boundaries of Business
Guides/Reports
Health care organizations must develop accessible, integrated systems of care that are convenient, affordable, and intuitive.
Integrate and Co-create
Guides/Reports
Hospitals and health systems are complex and multilayered organizations.
Design Consumer Experiences. Tell Powerful Stories
Guides/Reports
Demographics, statistics, and clinical data do not translate into a thorough understanding of an individual’s needs and motivation.
Be Nimble to Exceed the Rate of Change
Guides/Reports
Healthcare strategists need to evolve as fast as or faster than the external environment.
Health System-Owned Retail Clinics from Inception to Implementation (Advanced)
Presentation Resource
This session will discuss how FastCare partners with health systems and retailers to create affordable and convenient patient access to healthcare.
Rapid Cycle Business Development (Advanced)
Presentation Resource
This presentation will focus on Hartford HealthCare's rapid-cycle approach to business development.
The Jackson Story: Planning and Marketing a Health Village
Presentation Resource
The Jackson Story is the account of a strategic initiative resulting in the development of Meridian Health Village at Jackson, a health/fitness/wellness center. This presentation focuses on the consumer-centric planning, implementation, and communications which were key to turning this concept into a reality for the local community.
Patient Acquisition Campaign: Recruiting 2,000 New Primary Care Patients in One Year
Presentation Resource
This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new primary care patients within one year.
Get Your Innovation Center Moving at Startup Speed (Advanced)
Presentation Resource
Learn how one community health system in Cedar Rapids, Iowa, is modeling its innovation initiatives after a highly effective startup culture to capture new ideas, validate them, and take them to market.