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Process Design
Guides/Reports
Definition: Create workflows, roles, and technologies to intentionally and efficiently deliver a product or service.
Pivot-ability
Guides/Reports
Definition: Adjust strategy without changing the vision. Example: Create or adapt a product offering based on customer needs and emerging trends.
Elevating Leadership: A Framework for Effective Opportunity Assessments and Problem Solving (Part A & B)
Presentation Resource
Participants will gain an appreciation for bringing focus on a specific problem or question amidst complexity, setting priorities, channeling data collection and analysis to the specific question, and developing clear answers or recommendations.
Persuasion
Guides/Reports
Definition: Develop techniques to market and encourage adoption of new ideas or products based on understanding of human psychology and consumer behavior.
Open Collaboration
Guides/Reports
Definition: Create new products or services by engaging a large number of contributors and making the results readily accessible to all
Communicating During Times of Transition (Advanced)
Presentation Resource
Drawing on the work of "Managing Transitions" by author William Bridges, this workshop will explain the process, provide practical tools, and give real-world examples of successful implementation.
Design Thinking at the Intersection of Voice and Experience (Advanced)
Presentation Resource
Behavior drives experience... experience informs brand... and voice is the driving force that moves consumers to take action. Examples of how two hospitals are leveraging innovation and design into team behavior will inspire executives to embrace the adjacent possible.
High Touch, High Tech: Aligning Internal Workflows and Systems for Referral Growth (Advanced)
Presentation Resource
Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.
Observation
Guides/Reports
Definition: Watch human behavior in natural settings and assimilate learnings in order to understand decision making, needs, and motivation.
Integrative Thinking
Guides/Reports
Definition: Make meaningful connections between unrelated elements.