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Integrating Employer and Physician Marketing
Magazine & Journal Articles
In its white paper entitled "Managing Populations, Maximizing Technology," the nonprofit Patient-Centered Primary Care Collaborative listed 10 recommendations for achieving comprehensive population health management.1 Among those recommendations are: risk stratification, automated outreach, and advanced population analytics.
Employer Engagement as a Consumer Acquisition Strategy
Magazine & Journal Articles
Ask the executive team at any of the 5,200 hospitals in the United States and they will likely tell you that local demographics, competition, and payer mix make them "different from the rest."
Unique Experiences for Local Employers by Connecting Through Data Analytics and Lifestyle Demographics (Advanced)
Presentation Resource
Learn how, with a highly personalized strategy, Kish/Northwestern uses six strategic approaches to help develop stronger community connections, which have led to increased access to hospital services, use of preventive screenings without overuse, and greater awareness of the system brand as a trusted health resource and not just a place to go to when ill.
Using Data-Driven Decision Making to Drive New Primary Care Volume: All Year Long (Advanced)
Presentation Resource
Do you think about open enrollment as a fall campaign? Think again. What if you viewed open enrollment as an opportunity to engage with patients, consumers, brokers, health plans, and employers all year long?