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Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network
Presentation Resource
Transform Marketing Into an ROI Revenue Driver
Magazine & Journal Articles
In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but rather an asset that can contribute to the organizational bottom line. But how? Read more about one healthcare organization's journey to measuring marketing performance.
Health Care Marketing to the New Americano
Presentation Resource
Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
Three Takeaways from the J.P. Morgan Health Care Conference
At last week’s J.P. Morgan Health Care Conference, the investment banking giant’s health care arm Morgan Health made some of the biggest news amid developments from health care startups, providers, tech developers, biotech and pharma firms.
Behavioral Research
Guides/Reports
Definition: Understand principles of human behavior; observe and analyze behavior to understand and influence decision making.
Bridging Worlds: The Future Role of the Healthcare Strategist - Implications
Be Nimble to Exceed the Rate of Change - Healthcare strategists need to evolve as fast as the external environment.
Harnessing Physician Relations Insights | Recording
Webinar Recordings
Please join us for a one-hour webcast where we will review the highlights of the latest SHSMD Physician Relations Benchmarking Report. This highly anticipated survey, in collaboration with the American Association of Physician Liaisons, provides unique insights into the field from several hundred front-line, managerial, and support participants.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, join members of Emory Healthcare’s Strategic Planning Office as they walk through how the annual planning process was adapted, challenges they faced, and lessons learned while quickly scaling existing resources and processes to match the growth of the system.