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Process Design
Guides/Reports
Definition: Create workflows, roles, and technologies to intentionally and efficiently deliver a product or service.
Pivot-ability
Guides/Reports
Definition: Adjust strategy without changing the vision. Example: Create or adapt a product offering based on customer needs and emerging trends.
Persuasion
Guides/Reports
Definition: Develop techniques to market and encourage adoption of new ideas or products based on understanding of human psychology and consumer behavior.
Open Collaboration
Guides/Reports
Definition: Create new products or services by engaging a large number of contributors and making the results readily accessible to all
High Touch, High Tech: Aligning Internal Workflows and Systems for Referral Growth (Advanced)
Presentation Resource
Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.
Observation
Guides/Reports
Definition: Watch human behavior in natural settings and assimilate learnings in order to understand decision making, needs, and motivation.
Integrative Thinking
Guides/Reports
Definition: Make meaningful connections between unrelated elements.
Visualizing the Future: Developing a Data-Driven Approach to Service Line Planning
Presentation Resource