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Building a Premier Regional Cancer Program in Today's Rapidly Changing Oncology Landscape

Presentation Resource
We will explore TriHealth's journey of developing a premier regional cancer program in today's rapidly changing oncology environment. We will discuss national trends that are driving the evolution of cancer care, and specific strategies TriHealth is pursuing to achieve market distinction and consistently deliver an exceptional patient experience.

Leveraging CRM Data and Health Risk Assessments to Drive Mammography Screenings, Compliance and Downstream ROI

Presentation Resource

Key Market and Provider Metrics to Drive Strategic Service Line Growth

 

Three Takeaways from the J.P. Morgan Health Care Conference

At last week’s J.P. Morgan Health Care Conference, the investment banking giant’s health care arm Morgan Health made some of the biggest news amid developments from health care startups, providers, tech developers, biotech and pharma firms.

The Future of Service Line Strategies Recording

Webinar Recordings
This webinar will explore various integration approaches to service line strategy from two of the nation's leading health systems-Atrium Health and Ascension.

The Future of Service Line Strategies

Webinars
This webinar will explore various integration approaches to service line strategy from two of the nation's leading health systems-Atrium Health and Ascension.

Driving Service Line Reputation and Volumes Through Sports Marketing Partnerships

Presentation Resource
Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.

Using Big Data to Grow New Services

Magazine & Journal Articles
How can a health system develop optimal new wellness programs tailored specifically to its unique market? That's the challenge Fairview Health Services, headquartered in Minneapolis, Minnesota, faced in 2015 as part of its strategy to develop new services that would meet the needs of the community, generate new sources of revenue in a retail delivery model, and extend its presence in Minnesota and the upper Midwest.

Obstetrics Campaign Helps Hospital Increase Volume in a Shrinking Market

Magazine & Journal Articles
The leadership at University Medical Center of Princeton in Plainsboro, New Jersey, part of Princeton HealthCare System, established a goal to grow maternity services at a time when US Census projections showed a steady decline in women of childbearing age across the region. A couple of years earlier, the health system built a larger replacement facility on a well-traveled stretch of US Route 1, making the respected community teaching hospital more visible and accessible to a growing population in central New Jersey. And although this provided an important opportunity to target a new audience, the marketing team wrestled with how best to develop the right marketing strategy.