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Marketing’s Secret Weapon for Improved Patient Engagement
Webinar Recordings
Marketing automation technology should be a key part of the healthcare marketer’s arsenal to achieve these goals. From supporting automated communications to delivering personalized “journey-based” interactions, marketing automation can drive increased conversions and optimize campaign execution through efficiencies and real-time feedback.
How to Make an Online Physician Ratings and Reviews Program a Reality
Webinar Recordings
Learn how PH&S’ marketing team directed a transparency initiative, leveraging patient experience surveys to create trusted reviews, helping inform and guide patient choice. They’ll share their experiences and best practices for reviewing and publishing survey data to physician profile pages and present consumer insights they’ve uncovered.
Beyond Responsive Websites: Health Systems Rise to the Problem and Promise of Mobility
Webinar Recordings
The team behind the Hospital Digital Index (HDX) will share their research on the rise of the “mobile majority” which now typifies visitors to health care sites. They’ll share best-practice examples of systems who have made location-smart experiences which smooth their patients journey to care.
Developing Digital Strategies in Health Care for 2017 and Beyond
Webinar Recordings
Bluespire’s lead health care strategist and digital strategy expert will review spending regularities in the industry, cover emerging trends and outline specific search tactics that are available to health care marketers. They’ll also show why content and information on health care websites is a crucial component to SEO strategy and delivering on a positive online experience.
For the Love of Growth: How to Use Data to Drive Cardiovascular Service Line Growth
Webinar Recordings
Learn how hospitals and health systems are using five key data elements to ensure Cupid’s arrow hits the right targets at the right time.
Simplifying Access to Care During Challenging Times: Perspectives from Marketing and Clinical Services
In this webinar, learn how Hospital Sisters Health System and National Spine & Pain Centers have adapted after a surge in patients deferring care. They’ll share the key steps they’re taking to simplify access amidst a changing health care landscape.
Using Gamification to Improve the Human Experience
Learn how positive interactions can transform the workplace by creating a real-time feedback loop that empowers patients.
Hospital Telepsych Best Practices & Program Outcomes
Understand how remote telepsychiatry clinicians can support their dedicated nursing teams.
Blood Cultures: The Significant Cost of Getting it Wrong
The webinar will present key study results following the downstream impacts of false-positive blood culture in the emergency department.
Addressing Nursing Leadership Challenges During a Pandemic
Nursing represents the largest segment of clinical professionals in the U.S. health care system, with over four million RNs working throughout the care continuum.