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Enterprise Leadership: The Role of the CEO and the Board in the Evolution of Health Care
In this webinar, learn how you can work with the board to prepare for the nuances occurring and the trends that are impacting governance more broadly.
Fentanyl and the Evolution of the Opioid Epidemic
In this webinar, Hazelden Betty Ford’s Stephen Delisi, MD, will examine the growing rates of substance use disorder and the impact of opioids and fentanyl on communities through his role consulting with health systems and medical professionals across the country. To focus on one health system’s response, Javier Ley, the executive director for Integris/Arcadia Trails, will discuss the unique partnership with Hazelden Betty Ford and how Integris is addressing the epidemic through an integrated care approach.
Why Hospitals are a Target of Cybercrime and How to Mitigate Risk
The health care field continues to be one of the most exposed sectors to cyberattacks. In this webinar, learn how now more than ever it’s critical for hospital infrastructure to be fortified and resilient.
New Blueprint for Your Digital Search Strategy
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and calls-to-actions proven to deliver contribution margin and ROI, and engagement strategies that drive both in-person and telehealth visits within a single, integrated campaign.
Redefining New Marketing and Strategy Elements in the Wake of COVID-19
Join this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign activation, engagement and retention, and examples of using mindsets and segmentation to adjust engagement and design.
Tips for Marketers Leading Change Using a Mobile Wayfinding Platform
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.
Community Marketing: How to Gain Mindshare and Measure Results
Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.
Reskilling & Upskilling to Support Nurse Recruitment & Retention
In this continuing education certified webinar, hear from Adele Webb, PhD, RN, executive dean of healthcare initiatives at Strategic Education, Inc. and Cynthia Larocca, DNP, RN, director of clinical professional development at Northwell Health. They’ll share how partnering with a school of nursing can provide streamlined opportunities to upskill and reskill nurses, supporting engagement and satisfaction and reducing organizational attrition.
Promoting Nurse and Caregiver Well-Being
This webinar provides a data-driven look at caregiver well-being and retention, and shares insights on how to approach the challenges ahead. Leaders responsible for improving the well-being of caregivers will learn about key considerations for the health care environment and best-practices for wellness program design.
May the Force (of Data) Be with You Too: Lessons from Guthrie
Join us for an insightful conversation with Guthrie to learn how to access and break down big data into useable insights that can inform and optimize outreach.