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TrendWatch: Increasing Consumer Choice in Coverage and Care: Implications for Hospitals
The marketplace for health insurance has become increasingly consumer-driven, with important implications for the way care is paid for and delivered.
Building a Systemic Well-Being Program: A 5-Step Blueprint
The new Well-being Blueprint is a step-by-step resource for hospital and health system leaders.
Building and Sustaining a Health Care Workforce: Community Health Workers
These resources will guide hospitals toward building a Community health workers (CHW) program to strengthen and sustain their health care workforce.
Life Beyond Promotion: Core Metrics For Measuring Marketing's Financial Performance
Guides/Reports
This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.
2022 Becoming a Health Care Business Partner of Choice
2022, American Hospital Association report on the State of Hospital and Business Solution Provider Relationships
Becoming a Health Care Business Partner of Choice
American Hospital Association report on the State of Hospital and Business Solution Provider Relationships
Unlocking the Value of Health Care Advertising
This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.
Finding the ROI in Patient Engagement Programs
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.
Suicide Prevention in the Health Care Workforce
Resources for hospital and health system leaders to improve mental well-being and prevent suicide in the health care workforce
Reigniting Your Organization’s Strategic Plan
Explore the urgent need for health care organizations to reassess and reignite their strategic plans in the face of post-COVID challenges, including slim margins, workforce shortages and increased competition.