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Digital Marketing Strategy in Health Care
Courses
The course will cover the following four topic modules, which include webinars, case examples, discussion board assignments, and access to a library of additional resources (conference session recordings, templates, white papers, articles, etc.). Complete all course requirements and earn a SHSMD Credential in Health Care Digital Marketing Strategy, which can be shared as a digital badge on social media.
CSCT Train-the-Trainer Program: Chicago, IL - June 2024
The CSCT program uses a train-the-train model to prepare trainers to conduct certification training for surgical cleaning technicians, ensuring they are knowledgeable, skilled and fully prepared for their role in the operating room.
CHEST Train-the-Trainer Program: Saratoga Springs, NY - September 2024
The Certified Health Care Environmental Services Technician (CHEST) designation sets national standards specifically for environmental services technicians working in health care. With a 99% satisfaction rate, the train-the-trainer program prepares participants to share the CHEST with their staff.
CSCT Train-the-Trainer Program: Boston, MA - October 2024
The CSCT program uses a train-the-train model to prepare trainers to conduct certification training for surgical cleaning technicians, ensuring they are knowledgeable, skilled and fully prepared for their role in the operating room.
Developing the Leader Within
This interactive program combines lecture, discussion, reflective practice, experiential learning and self-assessment. Taught by experienced nurse leaders, participants will develop leadership competencies to improve their effectiveness as a leader.
Strategic Planning in Health Care Credential Series
Courses
Strategic Planning in Health Care Credential Series
Health Care Marketing Plans, Communications and Market Research
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Shifts In Digital Care Delivery & Implications To Patient Safety
In Session I, we explored the implications of digital transformation in health care delivery models.