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Engaging Your Community in Your Digital Strategy: It’s All About Human-Centered Design

An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 

A Brief Guide To Crisis Communications For Hospitals, Health Systems, and Health Care Entities

Guides/Reports
Together with the American Health Lawyers Association (AHLA) and the American Society for Healthcare Risk Management (ASHRM), SHSMD has developed this guide which provides easy access to crisis communications reference materials for health care executives, attorneys, communication professionals and providers. Materials presented not only provide guidelines for developing and executing a crisis communications plan but also offer a framework for retrospective analysis of the communications provided during a crisis.

Bridging Worlds: The Future Role of the Health Care Strategist Second Edition

Guides/Reports
Bridging Worlds: The Future Role of the Health Care Strategist Second Edition

Crisis Communications for Hospitals and Health Systems: A SHSMD Resource Digest

Guides/Reports
SHSMD members play an integral role in effectively communicating information while providing leadership during a crisis.

Futurescan 2023: Health Care Trends and Implications

Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Developme

Unlocking the Value of Health Care Advertising

This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.

Finding the ROI in Patient Engagement Programs

As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.

A Brief Guide to Crisis Communications for Health Care Providers

Crisis communications reference materials for health care risk managers, executives, attorneys, communication professionals and providers.

Skill Builder

Guides/Reports
SHSMD ADVANCE™ Skill Builder