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Out-of-Network & In Control: One Rural Hospital’s Medicare Advantage Communication Exit Strategy
Learn how Brookings Health carefully announced to their community in Summer 2023 that they would no longer be in network with Medicare Advantage (MA) plans.
SHSMD Connections 2025
SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-14, 2025, for the premier event in health care marketing strategy.
SHSMD Webinar | Is It Time to Diversify? A Data-Driven Approach to Media Expansion & Investments
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.
Stop Writing Blog Content. Start Filming It Instead.
Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.
SHSMD’s Online Certificate Series: Social Media Strategies in Health Care
Join this course to learn best practices and new trends in social media influencing, governance, and paid social media opportunities.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
Building a Successful PR Strategy to Support a Brand Transformation
Webinars
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.
How to Create a Culture of Excellence with Reputation Management and Transparency
Webinars
In today's competitive health care market, it can be difficult to implement and socialize a reputation management and transparency initiative across an entire enterprise health care organization.
Living In A Post-Pandemic World: What Is The New Normal For Marketing and Communication Departments?
Webinars
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.