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SHSMD’s Online Certificate Series: Social Media Strategies in Health Care
Join this course to learn best practices and new trends in social media influencing, governance, and paid social media opportunities.
#CHIWeek Digital Engagement Toolkit
The Community Health Improvement Week digital engagement toolkit provides copy and graphics to help promote CHI Week on social media.
A Hospital Leadership Guide to Digital & Social Media Engagement
Guides/Reports
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.
Advanced Health Care Social Media & Digital Marketing Virtual Conference | Additional Resources
Additional resources from the Advanced Health Care Social Media & Digital Marketing Virtual Conference hosted by SHSMD and Mayo Clinic Social Media Network.
Online Certificate Series Health Care Social Media: 2022 Trends & Strategies
Join this online certificate series to learn best practices & new trends in social media influencing, governance, and paid social media opportunities.
Planning Marcom Budgets “By the Numbers”: Preliminary Findings from SHSMD Benchmarking
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.
Using Social Media to Drive Hospital Success and Retain Employees
[ON-DEMAND WEBINAR] Gain an overview of strategies on how social media, when implemented successfully by a hospital, can create increased positive results and awareness. There are ancillary topics that come with a focused social media campaign. This webinar will share information on how a well-constructed campaign can impact your hospital.
Social Media Strategies for Health Care Recruitment
[HR Pulse Article] By Rollis Fontenot III
When thinking about social media strategies, it’s important to examine the intent of the strategy. What is the main purpose? The strategy for employee recruitment at a health care organization will look much different than a strategy with the purpose of employee engagement. This article focuses on the recruitment of health care professionals, including both clinical and nonclinical applicants, and discusses the first of three key areas of social media strategy
Snapchat Is Ready to Disrupt the Health Care Conversation
Snapchat, the popular social website, is ready to test its reach in health care. The company will launch a new set of tools and custom content centered around mental health and wellness. The new feature, Here For You, provides in-app support for those who may be experiencing a behavioral health or emotional crisis.