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SHSMD Connections 2025
SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-14, 2025, for the premier event in health care marketing strategy.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
#Let'sGetSocial: What is the Risk of Social?
This webinar emphasizes the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated technologies that prepared the organization for leading through the pandemic, political climate and ever-changing consumer needs.
Strategies for Optimizing Digital Patient Access
Webinars
Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies that can create a better consumer experience while helping improve patient access to quality care.
The Smart Hospital Journey
The smart hospital is transforming the care journey to deliver more personalized care and improve visibility into resource utilization.
HIPAA & Privacy Compliance for Health Care Marketers
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.
HIPAA & Privacy Compliance for Health Care Marketers
Courses
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.