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Marketing Solutions
Issue Landing Page
Share your story. From podcasts to emails to webinars, get noticed with the field’s most trusted partner to hospitals and health systems
Putting Personalization into Practice (Advanced)
Presentation Resource
How does the execution of a more personalized web and multi-channel communications experience impact digital operations? What are reasonable expectations to promote within your organization for these technologies? This session will establish a foundation for an exciting, but often superficially treated topic, with clear guidance and concrete tips.
Building the Physician's Practice in a Digital World
Presentation Resource
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.
Lights, Camera, Action Effective Storytelling Through Digital Channels
Presentation Resource
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
You Are What You Post
Magazine & Journal Articles
The marketing team at Henry Ford Health System is using digital content — from social media messaging to blog posts — to engage with consumers and drive online traffic. When consumers visit your Facebook page or website, is what they see and read representative of the experience they have in your hospital or clinic?
Making the Most of Social Media: Managing Crisis and Improving Outreach
Presentation Resource
Kathy Wilets and Libby Mitchell from University of Utah Health Care will discuss how Twitter and Facebook can be your best friends in times of crisis, even when the trolls come calling.
Reputation + Location Data Management = A Healthy Holistic Marketing Approach
Presentation Resource
This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments to better engage patients.
Hospitals in the Age of Digital Storytelling
Presentation Resource
This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for growing your audience and evolving your program over time, and guidelines for respecting the patient's right to privacy in the process.