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Out-of-Network & In Control: One Rural Hospital’s Medicare Advantage Communication Exit Strategy

Learn how Brookings Health carefully announced to their community in Summer 2023 that they would no longer be in network with Medicare Advantage (MA) plans.

SHSMD Connections 2025

SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-14, 2025, for the premier event in health care marketing strategy.

Health Care Marketing, Communications & Strategy Resources

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The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.

SHSMD Connections Conference

SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14, in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.

Exploring Advanced Data Breach Defense for U.S. Hospitals

Hospitals and health systems prioritize breach prevention and swift containment to ensure uninterrupted care and minimize operational disruptions.
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4 Keys to a Successful Post-merger Health System Integration

A new AHA Market Scan Trailblazers report, “Assembly Required: An Operator’s Manual for Post-merger Integration,” outlines a 10-step approach to building an integrated hospital or health system after a merger.

SHSMD Education 2025 | Tomorrow's Too Late: Time Is Running Out for Health Systems to Validate Their Value

Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care.

SHSMD By the Numbers Webinar | What the Numbers Say: MarCom Budgeting Benchmarks for Health Care Leaders

This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2024-2025 By The Numbers: MarCom

Benchmarking for Health Care MarCom

Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.