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Innovative Initiatives and Partnerships Beyond the Traditional Strategic Plan

Gain feedback from senior leaders across the country discussing “Innovative Initiatives and Partnerships Beyond the Traditional Strategic Plan.”

Upcoming Events for Health Care Marketers & Strategists

Education & Events
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.

Revisiting Strategy Due to COVID-19

Working together, hospital and health system boards and executive teams should examine the pandemic’s implications for their organizations, to set strategic direction and better serve patients and communities.

SHSMD Connections Conference

SHSMD Connections 2025 is your chance to light the way to a brighter future with breakout sessions, keynote speakers and networking opportunities! This premier event will take place October 12-14 in Dallas, TX.

Using Data-Driven Decision Making to Drive New Primary Care Volume: All Year Long (Advanced)

Presentation Resource
Do you think about open enrollment as a fall campaign? Think again. What if you viewed open enrollment as an opportunity to engage with patients, consumers, brokers, health plans, and employers all year long?

Art or Science? Effective Physician Recruitment and Retention Requires Both

Presentation Resource
Hear how Canton-Potsdam Hospital combines the discipline of science with the art of relationships to build a medical staff rivaling prestigious academic medical centers. Learn how new techniques and proven best practices can be adapted and applied to your organization.

Enterprise-Wide Access Strategy (Advanced)

Presentation Resource
Rapidly evolving dynamics have made the process of planning the distribution of services, both physically and virtually, across your care networks more challenging than ever before. A senior healthcare advisor will facilitate a broad panel of industry experts to explore the concept of planning for the "Enterprise-Wide Access Strategy."

4 Core Principles to Help Your Organization's Next Big Change Succeed

Magazine & Journal Articles
For two decades, research conducted by change management thought leader John Kotter and others has shown that approximately two-thirds of large-scale change initiatives fail to meet their objec